A Support Desk for a SaaS Startup
Public comments handled with the same care as tickets.
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Overview
What the Client Needed
A business coach with strong ideas and an audience, but a feed that went quiet every time client work peaked.
The Challenge
Posting happened in bursts — five posts one week, silence for three. Drafts lived in phone notes, designs waited on a busy freelancer, and good workshop material never made it online, so lead flow pulsed with the posting gaps.
The fix was a system, not more effort: a monthly calendar approved in one sitting, templates that made design fast, and a repurposing loop that turned each workshop into weeks of posts.
Our Approach
We audited a year of posts to find the formats that earned enquiries, then built a monthly rhythm around three content pillars. The coach approves thirty days of drafts in a single review call.
Approved posts are scheduled across Instagram, Facebook, and LinkedIn, comments get daily replies, and each month closes with a one-page note on what to repeat — winners are then repurposed into carousels and short clips.
Outcome
What Changed
The feed has posted every scheduled day since the system launched.
Comment threads get replies within a day, and DMs route into discovery calls.
One workshop now fuels a full month of content instead of a single post.
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Related Work
Launch Operations for an Online Course
Launch content and student onboarding run as one operation.
View ProjectHave a messy operation of your own?
Bring us the workflow that keeps slipping and we will scope a trial engagement around it — fixed, small, and low-risk.